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Many reviewers have noted that 4:44, with Jay-Z citing lines from the song, is a reference to Lemonade. Are his fans being played? But the fact remains: as a direct, firework-filled admission of past mistakes, ‘4:44’ couldn’t be more watertight. Jay-Z focuses on a wide variety of issues on the record, such as the ongoing world of hip hop, his personal life, his marriages, prejudices and bigotry. Every ‘OMG!’ talking point puts more money in his pocket. In this kind of form, he’s hard to match.įrom a cynical point of view, it’s suspiciously convenient to see hip-hop’s most talked-about soap opera played out exclusively on a streaming platform that Jay Z himself owns. In 2015, Young Thug told GQ he would “never buy” a Jay Z CD, “just because of my age and because of his age.” Jay’s response is the Beyoncé-featuring ‘Family Feud’, which claims “I’m the realest n***a rappin’” over slick, gospel production. There’s a perennial battle between the ‘new rap’ and ‘old rap’ worlds. And ‘4:44’’s old-school production feels like a statement in itself. Purchasing TIDAL and making everyone sign up to hear his music is a controversial move, but he doesn’t seem to care. “I bought some artwork for one million… Few years later, that shit worth eight million,” he boasts. The Nina Simone-sampling ‘The Story of O.J.’ is all rags to riches bravado. 10 tracks and 36 minutes long, this is a filler-free return to form after 2013’s patchy and bloated ‘Magna Carta Holy Grail’.īut if Jay Z is saying sorry to those closest to him, he’s not apologising for anything else. These heartfelt, confessional apologies are delivered via Jay’s most concise, straightforward album in years. “You egged Solange on,” he tells himself, “knowin’ all along, all you had to say you was wrong.” Best of all is the title track, which recounts the first time he wooed his wife, before declaring: “I don’t deserve you.” He even addresses the 2014 incident when Bey’s sister Solange threw punches in an elevator, captured on CCTV. Instead, Jay admits he would “probably die with all the shame” if the affair saw him losing his wife and children. There’s no room for denial or lame excuses. One year later, ’4:44’ addresses the scandal face on. It’s a record of humility, honesty and one gigantic apology.īeyoncé’s jaw-dropping 2016 album ‘ Lemonade’ put Jay Z on the spot, accusing him of infidelity. All these things considered, 13th album ‘4:44’ feels like a revelation. He’s compared his work to renaissance sculptures. In his eyes, he’s hip-hop’s holy prophet, a certified billionaire and an innovator. Jay Z likes to bill himself as anything but human.